September 20, 2010
There are some basic rules to good copywriting . . . AIDA . . . a good headline . . . good proof . . . and don’t forget the call to action! But then there are principles and tactics that take you deeper into the art of persuasion. These deft moves have been honed […]
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September 20, 2010
In my freezer sits 10 gallons of frozen blueberries. Every summer, we trek up our little mountain, rakes and buckets in tow, and spend the whole glorious day picking. Even though my back and wrist gets tired, the pain quickly dissipates when I look up for a moment, munch on a handful of blues, savor […]
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