OOPS! Did You Miss This Good Stuff Hidden In Your Natural Health Website?

November 28, 2011
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I love potatoes. And one of the delightful surprises each year in my garden is the discovery of potatoes I didn’t plant.  See, each year there are a few spuds that didn’t make it into the harvest buckets. They sit in the earth all winter. And when spring arrives, they push through the softened soil […]

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Diversify Or Die: A Dire Multichannel Marketing Lesson From The Farm

November 16, 2011
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Last year whenever we looked at our beautiful plum tree, we tasted bitterness – not the sweet taste of plums we had hoped for . . . A late spring frost had taken out most of our crop. Thousands of promising little orbs that we had been celebrating in May just blackened and fell off. […]

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How Replacing One Button In Your B2B Website’s Home Page Can Make You A Superhero To Your Prospective Clients And Make Price Less Important To Them

November 9, 2011
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The majority of B2B websites in the nutrition industry make a deal-killing mistake right on their home page. It’s rampant. And it’s deadly. It squashes leads. And it can rob your outstanding business of its distinction, tossing you and your sales team back into the morass of websites and businesses vying for your prospect’s attention. […]

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Building Trust In Marketing By Watching Your Bacon Breath

October 17, 2011
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As you may already know, we raise pigs.  And, just to warn anyone who is a little uncomfortable about the reality of meat – we raise them to eat them.  This article refers to this hard fact of my life. See for first the 6 months or so on our farm, our pigs enjoy days […]

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Aweber’s Stellar Autoresponder Service

September 22, 2011
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If there is one powerful piece of copy I advise all my clients to use, it’s the autoresponder. You can read all about why I like it right here: Follow Up Autoresponders: A Natural Health Marketer’s Cure For A Forgetful And Tightfisted Market And if you want to implement an autoresponder series with finesse, there […]

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Follow Up Autoresponders: A Natural Health Marketer’s Tool For A Forgetful And Tightfisted Market

September 21, 2011
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I’ve been trying to get my kids to put their dishes in the dishwasher. Like most things I try to establish here, it took a few months of me calling out, “A., come get your bowl.” Or “O., is this your plate on the table?” Too often I’d just pick up the stray dishes myself, […]

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Niche Marketing: How To Find Your Natural Health Fan Club

September 8, 2011
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Crazy costumes.  Green body paint on shaved heads.  Wild cheering, waves and mascots. If you looked around the stadium you could have sworn you were at some sporting event. But this high energy, fan fever was not generated by people throwing balls. This frenzy was generated by ball-throwing robots. And not even good ball-throwing robots […]

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Don’t Let Yippy Dogs Do This To Your Customers

April 3, 2011
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I observed the funniest thing the other day.  We were just leaving our neighbor’s house after dropping off some maple syrup and eggs.  As we pulled out of the driveway and turned onto the road . . . Whoa! A 1-ton bull was heading right towards the truck. One of her herd was loose.  It […]

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Goats And Selling In This Economy

January 11, 2011
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The two goats we have in our barn are a goat farmer’s dream come true because . . . §    They’ll eat anything – they munch on grass, hay, brussel sprout stalks and pricker bushes with gusto. §    They’re pretty quiet.  Occasionally one will let out a plaintive maa if one of us steps within […]

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“I Do”: 4 Ways To Get More Commitment From Your Market

December 20, 2010
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"I do" These words may are so simple. Only two words and as short as anything. Yet when I said them to my husband years ago, they set the course for a lifetime of decisions. They helped chart my path as I hit many forks in the road, impacting actions I’ve taken for years afterwards. […]

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