About Sarah Clachar
I’m a natural health copywriter and marketer by trade, a health nut and foodie by passion.
Author of the ebook, Writing Irresistible Copy for Nutritional Supplements, edited by master copywriter Bob Bly, I’ve brought my skills to work for large B2C online and direct mail companies like Vitacost and Sun Chlorella and smaller niche B2B companies like Enray Organic Imports.
As a trade journalist for publications like Nutrition Business Journal and Natural Foods Merchandiser and a consumer health writer for mags like Health and Mothering, I’ve gained great insight into the dynamic nutrition industry as well as its marketplace.
However,the best tools in my copywriting/marketing toolbox are not necessarily the ones I’ve gained through professional experience. As a mother, wife, woman, organic gardener and natural livestock farmer, outdoors athlete, inventive cook and hearty eater, I bring an excitement and curiosity about the ways of life and all that nurtures it.
And here’s where the lines between vocation and advocation blur. I bring this enthusiasm for natural health, nutrition and the industry built on them to every project.
I sometimes get absorbed in my research (facilitated by a BA in Biology), going well beyond what the project requires. And I’m lucky to have a husband who shares this enthusiasm and is willing to hear me rattle off about a new revelation.
But there are limits to how much health marketese I can speak at the dinner table. Hence the creation of the HealthyMarketingIdeas blog.
So please, join in. I’m looking to sharing my insights and hearing back from you.
If you’d like to know more about my marketing or natural health copywriter services, you can click on the website link provided.
I encourage you to leave your comments in the larger group mash up of the blog. But if you’d like to contact me directly, shoot me an email at firstname.lastname@example.org.