Web Page Writing Tip: Your Customers Are Chickens

September 19, 2010
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As you well know by now, I learn a lot about writing for the natural health market from watching my animals here on the farm.  Well, here’s a lesson for web writing taken right from my nice little flock of chickens and a few usability experts I interviewed for Nutrition Business Journal . . . Around midday […]

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Your Main Job In Natural Health Marketing: Help Them Choose

September 19, 2010
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My nine-year old is always asking me to choose a favorite or declare something a winner: “Which is better – daddy long legs or house spiders?” “Which number do you like the best?” “What’s better for you – oatmeal or cream of wheat?” Sometimes I quickly launch off in an explanation about why I’d choose […]

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Baby Boomer Market Shift With The Recession

September 19, 2010
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Dietary Supplement and Health Marketers Take Note: The Natural Marketing Institute just completed a survey of over 3500 baby boomers.  And they identified a major shift in the baby boomer market place.  (see press release below) Most important to note: 1.  Because of the current economy, the baby boomer market for “fountain of youth products […]

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Nutritional Supplement SEO Copywriting: How To Stay Out Of The FDA Mud Without Losing Traffic (A Pig Farming Copywriter’s Tips)

September 19, 2010
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They were in ecstasy.  Muscular snouts deep in the rich forest soil, stirring up pine needles and grubs galore.  Their tails moved back and forth with pleasure.  We had returned home from a bike ride to find our pigs had taken advantage of a weak electric fence and moved on to new territory. We tried […]

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How Do I Become a Freelance Writer? Part 2: The Best Place To Start

September 19, 2010
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If you read my previous article, “How do I become a freelance writer?” Part I, you know by now that I urge you to bypass magazines and shoot right for sales writing or copywriting as your freelance business. The magazine market has always been a buyer’s market.  And even more so now, that the economy […]

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How do I become a freelance writer? Part 1: The Right Way To Start A Home-Based Business Writing

September 19, 2010
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“How do I become a freelance writer?” This question is one I asked myself several years ago.  Diapers had finally become history in our household and I had time to start looking at ways to bring some income into my household besides clipping coupons and growing our food.  I wanted a good home-based business. My […]

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Snow Piles and Search Engines: 4 Tips for Using SEO and Search Marketing Successfully to Beat the Recession

September 19, 2010
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As snow piles up, my driveway is starting to shrink.  It’s becoming almost impossible to see around the snow banks at the end.  And forget the mailbox.  Not only am I worried the postman will bypass it, but I’m not sure the snow plower will!  I’d hate to see this family-crafted work of art – […]

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Online Copywriting: 3 Tips for Making Sure The Technology Doesn’t Dilute Its Power

September 19, 2010
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Don’t let the doom and gloom get you down.  There are still plenty of marketing tactics to keep your business moving while minimizing the cost. And to get the most bang for your buck, nothing can compare with the internet.  Search engine marketing is a great way to get customers for minimal advertising dollars . […]

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The Wrong Assumption In Your Direct Response Copwriting Can Push Your Prospect Away, Rather Than Pull Them In

September 19, 2010
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What can frozen carrots teach you about direct response marketing?  Read on and find out . . . The below-freezing temperatures of early November put me in a bind.  Lulled into a false sense of security by a late warm spell, I’d left my carrots in the ground instead of harvesting them promptly.  And the […]

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Direct Response Copywriting: 4 Ingredients To Bring Response

September 19, 2010
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Even with the rise of internet commerce, a good sales letter can still do good work for you. Even the most sophisticated, skeptical, even jaded prospect can be drawn into a well-formulated package – but what makes a package well-formulated? I go back to the direct response copywriting fundamentals that seem to stick around from […]

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