Are You Losing Money Like This?

November 10, 2015
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I can’t help but ogle the pile of garlic I’ve brought in from the barn where it was curing. Filling the cardboard box three-quarters full, it might just bring us all the way through to spring. We had a good harvest this year. It’s a wonderful feeling. But then I have to do something that […]

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Do You Set Goals For Your Freelance Copywriting Business?

January 21, 2014
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It’s not-so-cold January and I’ve been enjoying the harvest from last year . . . Our root cellar is filled with pears, applesauce and homemade purple kim chi. The squash we have stored away is sweeter than ever.  And few days ago, with the recent warm weather, I shoveled away some snow and leaves and […]

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Can I Make It As A Health Copywriter?

August 2, 2013
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At the top of my garden is a nectarine tree. We planted it close to six years ago. Each year we’ve watched with hope . . .  and then dismay . . . as the little nectarines all wither and drop off soon after petal fall when they first form. Every year we fertilize and […]

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Ask These 7 Questions So You Can Hit The Mark

July 4, 2013
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Over the last few years I’ve been learning how to shoot. With a pistol I’m able to hit a 2-inch mark from 50 feet with pretty good accuracy. I can hit a target with a rifle several hundred feet away consistently as well. But here’s the thing . . . pulling the trigger is the […]

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Jumpstart Your Freelance Writing Business With This Great Deal

June 9, 2013
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My goats recently reminded me of one of the key ingredients to business success – Don’t get complacent. You can read the entire post about my hard won lesson here. When I think about it – humility and the desire to always be learning certainly is what fueled my copywriting business and allowed me to […]

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A Lesson From Goats About Laurels

June 9, 2013
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“You know, I learned an important lesson today from the goats,” my husband remarked as we sat on the steps near the kitchen. I turned to him, wondering what wisdom these stony-eyed, cud-chewing critters had mustered up. “I learned that you just can’t rest on your laurels. As soon as one thing seems fixed, you’ve […]

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The Rowdy Ronda Rousey Guide To Building Your Business

March 28, 2013
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The world has been changed by a petite lady with a serious look. Maybe you’re not a mixed martial arts fan. But even if you aren’t you should know about this athlete who has made even the most die-hard macho women-are-only-pretty believers change their minds. She’s twisted their arms and made them see the light […]

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Is It The Right Season?

March 2, 2013
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“Mom, I can’t wait for spring,” my daughter announced as we put dinner together. Outside snowstorm number 2 was adding another foot to the already 3-foot drifts. “You know the best thing about the seasons,” continued A., “is that just when I’m getting tired of one another one comes along. And I’m ready to fully […]

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Trust Marketing And Where I Buy My Milk

May 17, 2012
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Once or twice a week, my husband and I hop on our bikes or walk up the road to Georgia’s house. She lives in a beautiful old yellow farmhouse with a stone chimney running up the back. Tulips and daffodils are pushing up near the front steps. Chickens parade through the yard and several pigmy […]

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Case Study: Turning A B2B Nutrition Website Into A Hardworking Partner In Lead Generation

December 6, 2011
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There’s nothing more disheartening than seeing visitors flooding into your site thanks to some good campaigns . . . But then not sticking around. This is the frustration Bret Hoyt Sr., president of contract manufacturer Vitakem Nutraceuticals, was experiencing. “Our website wasn’t working for us,” recalls Hoyt. “We had visitors coming in but very few […]

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