Nutritional Supplement SEO Copywriting

December 29, 2015
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Nutritional Supplement SEO Copywriting: How To Stay Out Of The FDA Mud Without Losing Traffic (A Pig Farming Copywriter’s Tips)   They were in ecstasy.  Muscular snouts deep in the rich forest soil, stirring up pine needles and grubs galore.  Their tails moved back and forth with pleasure.  We had returned home from a bike […]

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How do I become a freelance writer?

December 29, 2015
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How do I become a freelance writer? Part 1:  The Right Way To Start A Home-Based Business Writing   “How do I become a freelance writer?” This question is one I asked myself several years ago.  Diapers had finally become history in our household and I had time to start looking at ways to bring […]

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Snow Piles and Search Engines

December 29, 2015
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Snow Piles and Search Engines:  4 Tips for Using SEO and Search Marketing Successfully to Beat the Recession   As snow piles up, my driveway is starting to shrink.  It’s becoming almost impossible to see around the snow banks at the end.      And forget the mailbox.  Not only am I worried the postman […]

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Online Copywriting: 3 Tips for Making Sure The Technology Doesn’t Dilute Its Power

December 29, 2015
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Online Copywriting: 3 Tips for Making Sure The Technology Doesn’t Dilute Its Power   Healthy Copy Ideas Newsletter January 2009   Don’t let the doom and gloom get you down.  There are still plenty of marketing tactics to keep your business moving while minimizing the cost.   And to get the most bang for your […]

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Get the Right Prospective in Your Copywriting and Keep Your Prospects

December 29, 2015
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Copywriting Tip:  The Wrong Assumption in Your Direct Response Marketing Can Push Your Prospect Away, Rather Than Pull Them In   (from HealthyCopyIdeas E-Newsletter December 2008)   What can frozen carrots teach you about copywriting?  Read on and find out . . .     The below-freezing temperatures of early November put me in a […]

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Direct Response Mailings: 4 Ingredients To Bring Response

December 29, 2015
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Direct Response Mailings: 4 Ingredients To Bring Response By Sarah Clachar Even with the rise of internet commerce, a good sales letter can still do good work for you. Even the most sophisticated, skeptical, even jaded prospect can be drawn into a well-formulated package – but what makes a package well-formulated? I go back to the fundamentals […]

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The LOHAS Market: 5 Copywriting Tips for Piqueing Their Interest

December 29, 2015
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People Are Looking For More Meaning In Their Purchases . . .   The LOHAS Market: 5 Copywriting Tips for Piqueing Their Interest By Sarah Clachar No question about it: A truly Green Revolution is occurring. Increasingly people are including green criteria in their buying decisions. A NPD poll cited by Marketwatch.com in 2007 reported that […]

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Catalog Copy Is Still About Benefits

December 29, 2015
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Catalog Copy Is Still About Benefits –  No Matter How Short and Sweet By Sarah Clachar When you’re busy trying to communicate how great your product is in the smallest space possible, it’s easy to get stuck on features and lose sight of benefits. The worst mistake a catalog marketer can make. Despite their size, […]

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White Papers That Work Hard For Your B2B Marketing

December 29, 2015
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  By:  Sarah Clachar When I interview ingredients suppliers in the supplement industry, it strikes me that they’re not just providing high quality ingredients to their customers – they’re providing credibility and valuable information. Manufacturer after manufacturer point out that these adjunct services are what makes a supplier invaluable to them. So what better way to […]

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Web Copy is Different

December 29, 2015
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Web Page Writing Requires A Different Approach From Other Forms of Copywriting By Sarah Clachar It’s tempting to take pre-existing copy that’s worked well in a brochure or sales letter and simply post it on the web – instant website! However, it’s not that simple. And while the initial differences between most other forms of […]

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