“I Do”: 4 Ways To Get More Commitment From Your Market

December 20, 2010
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"I do" These words may are so simple. Only two words and as short as anything. Yet when I said them to my husband years ago, they set the course for a lifetime of decisions. They helped chart my path as I hit many forks in the road, impacting actions I’ve taken for years afterwards. [...]

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4 Reasons You Should Have A Health Copywriter As Part Of Your SEO Team

October 19, 2010
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Every online natural health business should be integrating search engine optimization (SEO) into their business plan.  And plenty are.    However, too many are leaving it all to a general SEO firm and leaving out one essential element . . . a natural health copywriter skilled in SEO.   I have worked with too many [...]

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Improve Your Natural Health Website Conversion Rates With A Clear Diagnosis

September 30, 2010
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Do you have that sinking feeling that something is not quite right with your website? You’re getting tons of traffic, but no one’s sticking around to buy . . . Or the traffic is only coming in at a slow trickle . . . Are you seeing visitors taking the time to sift through your [...]

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Bring Out Your Copywriter’s A-Game With This Masters’ Course

September 20, 2010
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There are some basic rules to good copywriting . . . AIDA . . . a good headline . . . good proof . . . and don’t forget the call to action! But then there are principles and tactics that take you deeper into the art of persuasion.  These deft moves have been honed [...]

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Don’t Make Your Copy All About Price -Even In Today’s Economy

September 20, 2010
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In my freezer sits 10 gallons of frozen blueberries.  Every summer, we trek up our little mountain, rakes and buckets in tow, and spend the whole glorious day picking. Even though my back and wrist gets tired, the pain quickly dissipates when I look up for a moment, munch on a handful of blues, savor [...]

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Become A Freelance Writer: First Steps To a Great Life

September 19, 2010
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If you read my article, How Do I Become A Freelance Writer, Part 1, you know my story so I’m not going to get into it here. But what I will reiterate is that while magazine writing can end up being a useful place to promote your credentials or get some great travel freebies, it’s not a great [...]

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Making Money Online – The Sensible Way

September 19, 2010
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There are a million make-a-million-online products out there.  And 95% of them are simply someone trying to sell the same course they bought – for a hefty price – to some new recruit. But there is another route.  It’s not designed to make you a million – although it might.  But what it is designed [...]

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Goat Meat and Copywriting: How To Get Your Prospect Comfortable With the Unfamiliar

September 19, 2010
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This Sunday, while we were in the middle of applesauce making, our neighbors stopped by to pick up our goats.  They’re keeping them a few days to breed their does. We can’t say we’re sorry to see them go.  They’ve been noisy . . . and incredibly picky eaters.  All those myths about goats eating [...]

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Health Marketing Tip: Turn Your Misery Into Insights

September 19, 2010
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I’m miserable. My nose is plugged up . . . and dripping constantly.  My head feels like cotton is stuffed in it . . . until those achy tentacles of a headache begin to creep in.  I’ve been sneezing and coughing. But worst of all, I just don’t feel like doing anything.  I just want [...]

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Direct Response Copywriting Tip from a Potato Bug Picker: – Contrast To Convince

September 19, 2010
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“You’ve got potato bug picking duty.”  At these words, my daughter’s face transformed into a grimace.  As if she had just eaten one of these striped rascals. It’s Saturday morning and we’re starting out our weekend chores.  The kids moan and groan a bit – almost out of obligation - and then we get going. But [...]

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