Comments on: Copywriting Magic http://blog.healthymarketingideas.com/2009/12/copywriting-magic/ Marketing ideas to keep your natural health business . . . healthy! Thu, 22 Dec 2011 02:42:53 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: pete van bloem http://blog.healthymarketingideas.com/2009/12/copywriting-magic/comment-page-1/#comment-6 pete van bloem Fri, 11 Dec 2009 22:29:24 +0000 http://www.healthymarketingideas.com/?p=19#comment-6 At the risk of bragging, used a note in a brown paper bag with an address label (delivered in person to the Exec Creative Director's assistant). Dropped off 10; heard back from 3 and got 2 interviews. Thanks for your insight and reminder that we need to invest ourselves in our work - and our stories. Oh, and just email me via linked in for the pdf of the note I sent (sorry to be so mysterious - this site won't allow me to leave a pdf). At the risk of bragging, used a note in a brown paper bag with an address label (delivered in person to the Exec Creative Director’s assistant). Dropped off 10; heard back from 3 and got 2 interviews. Thanks for your insight and reminder that we need to invest ourselves in our work – and our stories.
Oh, and just email me via linked in for the pdf of the note I sent (sorry to be so mysterious – this site won’t allow me to leave a pdf).

]]> By: admin http://blog.healthymarketingideas.com/2009/12/copywriting-magic/comment-page-1/#comment-5 admin Fri, 11 Dec 2009 15:28:14 +0000 http://www.healthymarketingideas.com/?p=19#comment-5 John, Great story of how a story worked for you. You know, wandering storytellers always got a seat at the dinner table if they could provide 1 or two good stories in exchange. It's currency. John,
Great story of how a story worked for you. You know, wandering storytellers always got a seat at the dinner table if they could provide 1 or two good stories in exchange. It’s currency.

]]> By: John Babin http://blog.healthymarketingideas.com/2009/12/copywriting-magic/comment-page-1/#comment-4 John Babin Fri, 11 Dec 2009 02:47:42 +0000 http://www.healthymarketingideas.com/?p=19#comment-4 Hi, Over a year ago, Clayton Makepeace revealed a graphic designer he calls his secret weapon. Clayton went on to encourage his blog readers to contact this man if we should want to work with him. All we really were told about him was the story of how Clayton meet him in a biker bar. His name was Larry. Well, as a copy-cub, I felt I would just be bothering him. I wanted a few of his samples. So I gave him a brief story about a bad-ass biker I know. And to my surprise, he wrote back to tell me he really enjoyed my story. Plus he sent a couple of his samples. Not bad. Vivid stories are what work. I lead Larry out of the daily grind and right into the crazy world of bikers. It was what he wanted to hear. Keep writing. John B. Hi,
Over a year ago, Clayton Makepeace revealed a graphic designer he calls his secret weapon. Clayton went on to encourage his blog readers to contact this man if we should want to work with him. All we really were told about him was the story of how Clayton meet him in a biker bar. His name was Larry. Well, as a copy-cub, I felt I would just be bothering him.

I wanted a few of his samples.

So I gave him a brief story about a bad-ass biker I know. And to my surprise, he wrote back to tell me he really enjoyed my story. Plus he sent a couple of his samples. Not bad.
Vivid stories are what work. I lead Larry out of the daily grind and right into the crazy world of bikers. It was what he wanted to hear.
Keep writing.
John B.

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